• Social Media

Istanbul Convetion Bureau

Internal – Istanbul Convention Bureau

Internal – Istanbul Convention Bureau

Our aim has been to create a hashtag as #MeetInIstanbul so as to provide the congress delegates a social platform on Twitter where they can share their experiences about Istanbul and the congresses that they participated.
– Meanwhile gaining new followers to our social media channels to create a broader digital platform,
– Increase the number of engagements on social channels to promote the activities managed by Istanbul CVB.

#MeetInIstanbul

Challenges:

  • Low usage of Twitter between middle-aged congress delegates.
  • Limiting the hashtag to a pre-defined group of users.
  • Time limit since the campaign was only for 3 months-period.
#MeetInIstanbul

Solution:

  • Finding the right keywords for the search results
  • Spent a limited budget for Twitter advertising
  • Reaching the young generation in meeting industry that uses social media much more intensively
  • Giving a weekend-stay in Istanbul for 3 participants as a reward
  • A desk opening to promote our campaign at 3 different international congresses that held in Istanbul
#MeetInIstanbul

Results:

We achieved to gain a great number of engagements and participation during the campaign. Moreover, our members have praised our campaign.

Our campaign reached a number of approx. 114k engagements and around 3.63m views in 3 months. We have gained around 2.5k new followers with this campaign.

Raised Istanbul’s business profile on social media

3 lucky followers have been chosen around the world for the reward.