DARE TO BE DIFFERENT.
All great things are simple. Clear and focused. Of course. But… it’s easier said than done.
Kompas is celebrating its 65th anniversary this year and to mark the occasion, they put together a one-minute film, which encompasses the 65 years of experience essential to one of the Company’s most demanding, complex and respectable departments, Kompas M.I.C.E. . One could say this is a challenge, that only those who dare to be different in their everyday business routine would dare to embrace.
A few enthusiastic Kompas employees and five innovative, flexible, professional and pleasantly daring guys from Bright Visuals met one sunny day, somewhere in Ljubljana. A simple word – MEET – was the starting point of their project and their promo video song cover begins with this exact words: I’ll meet you by the tree…
It really is a major challenge to choose the key highlights of a business path so rich and vivid as is the plethora of travel experience of Kompas, a travel company that grew exponentially in the region of former Yugoslavia and in 1991 became an international corporation, managing in the process to evolve into one of the most remarkable travel companies in Europe, boasting over 22 companies all around Europe and also in the USA and Asia.
But… Despite the challenge being a tough one, they passed it with flying colours. The new Kompas MICE video invitation, which clocks in at just 1 minute and 7 seconds clearly defines what Kompas MICE is all about. MICE is one of the most imaginative sectors of the travel industry, hence the clients are spoilt for choice and expect only the best of the unexpected, therefore the planners of meetings, incentives, congresses and events have to come up with innovative, advanced and daring approaches to the content of these modern ways of doing business.
Behind the scenes stories
- You can see the wooden bike made by the Slovenian inventor Iztok Mohorič. While filming, this bike was a huge attraction for the passers-by (0:33).
- A Norwegian group really enjoyed their incentive package activity at the Railway Museum of Ljubljana, partying late with Slovenian music attraction The Stroj – who performed their art of noble noise and steely industrial beats with real drumming (0:55).
- While filming with a drone, some very interesting shots of loving couples were made just off the main beaches near Split.