[pullquote]Focus deeply on the consumer, client dive into their needs and visualize their experiential journey. [/pullquote]Q:  How would you describe your job?
I love my job and made it exactly how I envisioned it.  I meet new people all day and can physically work wherever I want. People share beautiful stories and connect to others in a way they haven’t before. Out of that they create compelling storytelling experiences.    

Q:  What advice would you offer to all soon to be working in marketing in the meetings industry?
Focus deeply on the consumer, client dive into their needs and visualize their experiential journey. 

Q:  How to develop talent and how to help people grow to the next level?
Stay hungry stay foolish. I borrowed the last one from Steve Jobs who borrowed it from the Whole Earth Catalog. Try to find a master. I mean, books and school you can learn from but the real learning lies in finding someone who is as passionate about it as you but has more experience. Passion works like a catalyst for knowledge transfer. This is the way we learned before it was institutionalised with schools.

Q: What are you most excited about at the moment?
To see the merging of knowledge and tools of experiential marketing and events (I mean the whole spectrum of conference/seminars etc and brand related corporate and public events like festivals, public events etc). I am convinced we need this for our industry as a whole, we can learn so much more from each other.

Q: Your advice/suggestion for turning a boring event into a memorable one?
Download and apply the Event StoryBoard Canvas. I know it’s shameless self promotion but I created this tool to help the industry do exactly that.  

The Red Line Project

Who is Who

Q: What gets you out of bed in the morning?
The idea that I can feel, hear, see and smell the world waking up as I get up at 05.00 in the morning.

Q: Where do you see yourself in 5 years?
I don’t, carpe diem.  I really love what I do and there is still so much work to be done that’s really is my focus. I have a busy family with 3 amazing kids and quite a bunch of animals. And the best wife on the planet to support me. Maybe in 5 years she wants to swap jobs with me.

What Can We Expect from Crossover

Q: What kind of knowledge will participants of Conventa Crossover gain from listening to your lecture?
We are competing for time. It’s the ultimate luxury and to compel others you need to tell a good story.  My session will be about how to create a storytelling experience.

Q: What do you expect from Conventa Crossover?
Positive and eager to learn energy as I have experienced in other counties in this region. And with the Conventa Crossover blend I expect it to be magical!.

Crossover Event 2016 (1)Join meeting planners, meeting providers, congress destinations and professionals working in tourism and marketing at Conventa Crossover conference, international conference dedicated to the future of MICE and travel marketing.

When & where: 29 – 30 August 2016 in Hotel Lev, Ljubljana, Slovenia. 

“We are absolutely delighted that so many speakers have announced their presence already at this stage, and we know that there are many more to come,” says Conventa Crossover founder Gorazd Čad

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