https://kongres-magazine.eu/2016/12/views-dr-lukas-zenk-designing-events/?utm_source=rss&utm_medium=rss&utm_campaign=views-dr-lukas-zenk-designing-events New Europe Events and Meetings Industry Magazine Sun, 29 Oct 2017 17:26:12 +0000 hourly 1 https://wordpress.org/?v=7.0.2 https://kongres-magazine.eu/2016/12/views-dr-lukas-zenk-designing-events/#comment-37812 Sun, 29 Oct 2017 17:26:12 +0000 http://kongres-magazine.eu/?p=80792#comment-37812 with all due respect, where’s the emphasis on meeting outcomes? the one thing that differentiates meeting designers from meeting planners it the ability to clearly define business goals and meeting objectives – without which you can’t determine success. there’s a schism in the industry between those who practice meeting design as an aesthetic exercise and those who practice it as a business strategy. meeting design is a business strategy. everything else is just decoration. for our own good (and a variety of other reasons), we need to be more strategic than this.

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