Hicran Özbük, General Manager, Istanbul Convention Bureau

She graduated in Geophysical Engineering from Istanbul University and took her masters’ degree both in Contemporary Management Techniques from Marmara University and European Integration from the Middle East Technical University (METU). She started her work life in 1995 and has been working in different sectors in management positions such as textile-fashion, pharmaceutical, logistics and tourism. She has also worked abroad in places such as New York and Tashkent.


Q: How do you prepare a successful bid?
By collaborating with the local affiliates and bringing all the industry stakeholders while bidding for an important and large congresses. Addressing and deeply understanding what is required in the RFP, rather than preparing a standard bid document is crucial point.

Q: Who should be involved in the preparation of a successful bid?
Airline partner, local authorities like municipality, ministries, governorship, scientific committees, meeting industry stakeholders like PCOs & DMCs, Convention & Accommodation Venues should all be included in the preparation of successful and exclusive bid.

Q: What is the role of a PCO agency in the bidding process?
PCOs play a significant role in the bidding process, especially in supporting the bid with the other stakeholders. As we are a non-profit organization, we can also see their vital role as preparing the budget and other financial arrangements. We are confident with all our member PCOs as they are all well experienced.

Q: Who should cover financial investments in the bidding process?
There should be a minimum percentage of the costs that the related association need to recover in case of any negative result. If the bidding process ends with a successful story, local committee and public authorities must share the costs.

Q: Latest stories of success?
Recently, we have won the bid for CICE –International Conference on FRP Composites in Civil Engineering 2020 by collaborating with Istanbul Technical University headed by Prof. Alper Ilki. And World Marketing Summit will be held in Istanbul in 2017 & onwards thanks to efforts spent by ICVB and local representatives.

Q: What always makes you smile?
Questions like this of course and winning a bid for Istanbul is guaranteed to get a smile out of me. Seeing happy people, especially couples in love, makes me happy. I always smile at them on the street. Cat videos make me smile too. Actually, I can always find a reason to smile.