Malaysia returns to Frankfurt for the IMEX worldwide exhibition for incentive travel, meetings and events from 16 to 18 May 2017 that congregates global player in the business events industry.

The IMEX in Frankfurt, for the seventh consecutive year, has given Malaysia a powerful platform in further marking Malaysia on the map of the global meetings industry. Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture Malaysia and its industry partners participated in the event to trigger momentum and advance the country’s business events offerings.

“With Malaysia quickly becoming one of the major players in the business events industry, IMEX provides an important platform for international industry players to congregate and create network as well as gaining new business leads,” said Datuk Zulkefli Hj. Sharif, Chief Executive Officer of MyCEB.

Malaysia is well-positioned in attracting high-level international meetings and has maintained its credentials ranking at no.9 in the Asia-Pacific region and 35th in the world in the recently released ICCA 2016 Ranking.

“This ICCA ranking is a strong testament of growing collaborations and commitments between MyCEB and our industry partners in delivering seamless international meetings and we look forward to hosting more international meetings in the years to come,” added Datuk Zulkefli Hj. Sharif.

In 2016, MyCEB has secured a total of 153 events, with a total of 111,298 delegates, while delivering an economic impact of RM 1.035 billion (USD 234 million) to the country. This continues to drive Malaysia’s positive momentum for the business events industry.

New Growth Frontier in the Business Events Industry

Malaysia is set to introduce 32 new hotels, adding more than 7000 rooms throughout the country by December 2017, catering to the needs of business travellers. Venues that have already opened its doors to travellers include St Regis Langkawi, which complements the world-class Langkawi International Convention Centre (LICC) that was officially launched in Feb 2015. St Regis Langkawi offers six meetings and event venues.

Kuala Lumpur will see new hotels and meeting facilities such as Element Kuala Lumpur, the tallest eco-friendly hotel with a 360° view of Kuala Lumpur and a range of hotels that will redefine the business events industry such as Royale Pavilion Hotel Kuala Lumpur. Penang, on the other hand will see four new hotels with one of them being DoubleTree Resort By Hilton to officially be launched in May while Sabah will see 3 new hotels, in which among them are Hilton Kota Kinabalu Sabah and Ibis Styles Kota Kinabalu Inanam.

Malaysia also welcomes five new convention centres in 2017 and beyond. One of them is Malaysia International Trade and Exhibition Centre (MITEC) @ KL Metropolis which is a masterpiece of design and is set to be Malaysia’s largest exhibition space with which will have a total of 11 exhibition halls and a gross floor area of one million square feet, supported by state-of-the-art facilities.

Malaysia Like Never Before

Malaysia Like Never Before ( campaign highlights the unique features of five key Malaysian destinations for corporate meeting and incentive travels: namely Kuala Lumpur, Georgetown, Langkawi, Kota Kinabalu, and Kuching. Though familiar to regulars of the business events industry, the campaign has reimagined these destinations, guaranteeing a fresh and memorable experience for visitors.

Each destination has its own unique theme, such as:

  • Explore the Urban Jungle in Kuala Lumpur: Shop Like Never Before;
  • Indulge in Cultural Luxury in Georgetown: Explore Like Never Before;
  • Sail Beyond the Horizon in Langkawi: Party Like Never Before;
  • Roar in the Mighty Jungle in Kuching: Unwind Like Never Before;and
  • Feel the Pulse of Nature in Kota Kinabalu: Escape Like Never Before

‘Do’, ‘Stay’, and ‘Eat’ recommendations for the most unique and luxurious offerings are listed for each of the destination.

Malaysia Twin Deal XP (MTD XP)

Enhancing “Malaysia Like Never Before” campaign, the Malaysia Twin Deal XP (MTDXP) is an experiential rewards programme for hosting corporate meetings and incentive groups of 30 participants onwards in Malaysia.

Following a similar concept as the MTD X programme, MTD XP comprises of two programmes, namely Deal 1 and Deal 2, which provides value added support for international corporate meeting and incentive groups and incentive rewards for international corporate meeting and incentive planners respectively depending on group size.

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