Encouraging industry members to leverage on Digital Technologies
In response to Chief Minister Datuk Amar Abang Johari Tun Openg’s vision for a digitalised Sarawak, the state’s latest campaign for Business Events, Redefining Global Tribes, encourages industry members to leverage on digital technologies and solutions to continue to propel the sector.
“Our economy is shifting. We are excited that our Chief Minister is taking the lead to leapfrog from a traditional economy to a digitalised one, and we urge the state’s Business Events sector to embrace this digital transition,” commented Amelia Roziman, Chief Operating Officer of the Sarawak Convention Bureau (SCB).
Roziman points out that digital solutions have the power to supercharge Business Events by enabling better engagements with the delegates.
“Coupled with Sarawak’s famed hospitality and the direction of our latest campaign, our destination is capable to deliver proactive experiences that are both current and bold without compromising our authenticity,” she added.
SCB will be collaborating with sponsor partner Evenesis Event Management System, an award winning end-to-end cloud-based software to manage the Redefining Global Tribes Familiarization Trip in August 2017.