Director of the Dubrovnik Tourist Board and Convention Bureau

Romana Vlašić is the director of the Dubrovnik Tourist Board and Convention Bureau. During 30 years of successful career in tourism, she gained experience in all tourism business segments: from working in a hotel and agency to organization of incoming and outgoing trips, being head of incentive department and head of Convention Bureau. At Conventa Crossover, she will talk about the impact of creative, movie industry on Dubrovnik’s tourism, opportunities and challenges.


Q: What do you love about your job the most?

I love the people. In our business people matter the most – different yet equal, here and anywhere else in the world. I love representing my city, being one step ahead of challenges and at the same time preserving the core value of Dubrovnik city. I like hearing foreign languages in the city and when I hear that the city exceeded their expectations.

Q: Where do you see the biggest opportunity in marketing and MICE industry?

In facilitating relationships and connections by creating inviting and inspiring environments.

Q: How do you deal with marketing jungle on daily basis?

There are so many opportunities, you just need to look around. Culture and historical heritage have indispensable value, there is a combination of modern and traditional and at the same time, Dubrovnik is a lifestyle destination. Recently Dubrovnik is going through an exciting area with being King’s landing one day, Star wars galaxy on another day and a city that Robin Hood visits on the next day.

Q: How did the best events you attended so far make you feel?

Every day is a good day and we’re going further with a lot of positive energy.


Q: Looking at your bucket list, what is the one thing that you really wish to cross off until the end of 2017?

Personally nothing special. Maybe I would have some advice for the others.

Q: If you could have dinner with anyone (alive or dead), who would you have dinner with and why?

When I manage to escape the jungle an evening in the private circle is the most comfortable.



Q: What would you share with our participants if you would have only one minute?

A positive attitude, creativity, openness to new ideas, readiness to learn, respect and responsibility.

Q: What are you bringing to Conventa Crossover?

A lot of sun and a big smile from the most beautiful city.



Learn to survive the marketing jungle and join us in the mighty jungle, where no lion sleeps. Become a part of our community and make sure to join us at Conventa Crossover 2017, register here, check out the events storytellers here and dig in the programme here.

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