The entire Carinthian region is a hospitable, easily accessible and safe destination, set amidst alpine incentive destinations that are amongst the most attractive anywhere in the world. The prestige hotels and an excellent culinary offer are where Carinthia really shines and its incentive package with numerous programmes puts it at the very top of the offer in Europe.

Connecting different incentive programmes and bringing them together is the Carinthia Convention Bureau, an entity that takes a strategic approach to incentive travel. They offer over 60 programmes, usually a combination of education and active fun, but the one binding aspect of them all is that quality always outweighs quantity in Carinthia.

In Carinthia they are also conscious that incentive programmes organised by companies for their employees have a positive effect on sales, productivity, loyalty and overall satisfaction. As incentive travel is a highly structured and strategic activity, it’s useful to go over the building blocks that make up Carinthia’s complete incentive product.

What is incentive travel?

‘Incentive’ or ‘motivational’ travel is a term we use to describe group trips organised by companies for their loyal employees. You can think of it as an award or an encouragement to keep good mutual relationships between the employees and business partners. They differ from classical group trips by being based on clearly stated and measurable targets and goals. Help with their organisation is usually provided by local DMCs (Destination Management Company) who know the local incentive products best.

What types of incentive programmes are out there?
The best way to categorize individual incentive programmes is to look at what their goal and purpose is, and they shouldn’t be mistaken for team building programmes, which are usually on the itinerary of classical group trips.

The most common types of incentive programmes in Carinthia are:

1. Sales Incentive
The main goal of such programmes is to influence and motivate employees in the field of sales and thereby drive results, a typical example being a programme that only the salespeople with the best results can attend. That gives the activity some extra competitiveness within a corporation.

2. Rewards and Recognition
These programmes are a reward for a great team effort, usually carried out at the end of important strategic projects of a company. They are a big morale boost and are one of the most common forms of incentives.

3. Employee Motivation
The goal of such programmes is to strengthen team bonds, improve motivation in the workplace and eliminate conflicts within the team. The integral part of these programmes is strategic team building activities in connection with an authentic experience of the destination they take place in.

4. Customer Loyalty
A reward for the most loyal subscribers or partners who have achieved great sales results within the scope of your contract. By nature, this is one of the more exclusive types of incentive.

5. New Product Incentives
When a company launches a new product, an incentive programme is usually a great way to motivate the buyers. These programmes are a common thing in the automotive industry, where car companies organise a whole array of incentive programmes for journalists, sales representatives, GMs and the whole service network.


Carinthia has all the conditions to make your participants depart with positive impressions and it will undoubtedly tick all of the following boxes:

• Improved collaboration within your team
• Greater employee loyalty
• Improved morale and a positive climate within the company
• Improved work satisfaction
• Stronger motivation to take on new challenges
• More creativity


Carinthia offers a rich palette of adrenaline programmes all condensed into a hugely picturesque area that will leave you with an unforgettable experience.

The most popular programmes are:

1. Rafting Carnica
Rafting Centre Carnica offers numerous terrific programmes with the aim of bringing you closer to the adrenaline-fueled world of water sports.

2. Bike Tours With The Alp Brothers
Christoph and Thomas are officially certified and licensed mountain bike instructors who started the Alpbrothers brand offering tours for complete beginners, mountain biking aficionados and anyone in between.

3. Adventure Park Ossiacher See
Their state of the art “Fly-Line” system was the first zip line roller coaster in Austria and enables participants to feel like they are flying between trees and ravines.

Active & Fun
Fun games and creative programmes for groups of all sizes in the stunning setting of Carinthia’s Alpine summits and crystal-clear lakes.

The most popular programmes are:

1. Alpine Horse Riding
Together with their business partners, Landgut Moserhof’s experienced riders organise riding tours high above the tree line, through enchanted forests and into the seemingly impenetrable summits at more than 3,000m.

2. Canoeing on the Faaker See
Led by a canoe guide, you set off from the Karnerhof dock to explore some of the more secluded spots on the Faaker See. Driven on at a pace dictated by your own power, the team will enjoy a unique experience at the foot of the picturesque Karawanke mountains.

3. Skiing With Ski Legend Franz Klammer
It may still be dark outside, but hopefully you’ll be wide awake at just before 6:00am – because the slopes are calling you! And also waiting for you at the slopes is no less than Olympic medallist and ski legend Franz Klammer, who will be your skiing companion.

Cultural & Educational
The ‘land of three countries’ is also known as the ‘land of a thousand lakes’, heavily defined by its borderland position. It’s a land where three nations have left their heavy imprints of their cultures and you can explore it for yourself through these programmes.

The most popular programmes are:

1. Affenberg – “Monkey Mountain”
Have you ever wished that zoo animals (the non-dangerous ones, of course!) were loose and roaming freely around you? Well, you can find it at the “Monkey Mountain” in Villach, where you’re no longer an observer staring into cages.

2. Fine Art In Kunsthaus Kollitsch
The Kollitsch collection is a private collection of contemporary art with an international perspective and has been steadily built up over past years. “Schau” is the biggest group exhibition in Kunsthaus Kollitsch.

3. Architectural beauties of Wörthersee
Wörthersee Architektur has put together a comprehensive collection of the most eye-catching buildings around lake Wörthersee, together with a detailed map and other relevant facts. So, why not take a drive around the lake, or better yet, rent a boat and experience the architecture up-close.

Carinthia is well known as one of the most developed and attractive culinary hotspots of Europe. Through their fun, interactive and educational culinary programmes you will get the chance to experience the true depth and richness of the Alpe-Adria cuisine.

The most popular programmes are:

1. Carinthian Caviar
Every autumn the unique char caviar – which is now well known beyond Carinthia – is harvested. Using a specific process developed by the Sicher family, the caviar is preserved in a completely natural way.

2. Cooking Class with Sissy Sonnleitner
If you yourself are not a connoisseur but want to become a cooking professional, you can take part in one of the cooking seminars in the Sonnleitner restaurant or take one of their online cooking courses.

3. Tracking down the Carinthian salmon
Kärnten Fisch is a household name amongst locals, but they also offer incentive programmes where they will show you how to catch fish and tell you everything you should know about them.


1. High standards of infrastructure and an equally high quality of living
2. A stunning alpine location with crystal clear lakes and pristine nature
3. A wide range of meeting venues
4. Regional food culture with excellent dining spots
5. Endless incentive ideas and exceptional delegate experiences

SITE: “Incentive travel is a global management tool that uses an exceptional travel experience to motivate and/or recognize participants for increased levels of performance in support of organisational goals.”

SITE: “Incentive programmes can increase performance of an individual by 22% and of a team by 44%.”

SITE is the international association for the motivational events industry


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