monica_balli_concept_to_creation
Photo credit: www.monicaballi.it

The first edition of a revolutionary event for the international event industry, conceived and organized by an Italian professional Monica Balli, will be held in Disneyland Paris from 25 to 28 February 2019.

Concept to Creation (C2C), whose leit-motiv is significantly Awakening creativity to be trendsetters, is aimed at 140 top event organizers – event designers, production companies, and event organization agencies from all over the world.  It will offer them exclusive master classes, as for teachers level (all internationally recognized gurus) and concepts – an academy of excellence that could mark a turning point in the industry methods and training practices.

The format is based on the continuing education offered to YPO-WPO members (Association of Young Presidents, of which Monica Balli is a member): entrepreneurs, CEOs and top managers from all over the world, with millions of dollars in revenues and companies of thousands of employees. To name a few of the participants: Ferragamo, Fendi, Perini, Google, Facebook, Hotels.com, Unilever, Morgan Stanley Private Equity.

The aim of C2C is to deepen the areas of interest for event organizers, as well as for the business of their companies and for their personal lives, as they are closely linked to work. For this reason, teachers and learners will have a very high profile, selected both among the top-notch industry professionals and within YPO.

Disneyland has been picked up as the symbol of a successful creation, just like the event designers’ ones, who create events to entertain and make dreams come true, as big Walt Disney did.