Diggit, a one-day digital communications conference, is a one-of-a-kind event, where a platform for the overview of digital trends, examples of the best digital practices, and online innovations among Slovenian agencies and advertisers is created. The conference’s aim is to bring knowledge and experience that everyone needs in today’s fast-moving world. This year’s conference was attended by 450 enthusiasts and professionals in digital communication.
The expert jury awarded 12 golden and 2 grand prizes. Among all of the entries, Agency 101 received the highest number of awards – 2 golden and one grand prize; while Agency Enoki received 3 golden ones. This year Diggit for the first time awarded a special prize for the digital personality of the year – the Golden Iron.
The award was given to Matevž Klanjšek for understanding the digital technology as an effective gadget and tool for finding the proper creative solution. Matevž Klanjšek is a co-founder and leader of Celtra company which succeded in the world’s market mostly on the grounds of effective interweaving between digital communication and authentic human connection.
Every year, the DIGGIT Program Council of the Slovenian digital communication conference fills up with numerous renowned international and Slovenian speakers. Among them, the most attention went to the first cyborg in the world – Neil Harbisson. Neil Harbisson, a cyborg artist and transspecies activist is best known for being the first person in the world with an antenna implanted in his skull and for being legally recognized as a cyborg by a government.
Neil Harbisson’s antenna sends audible vibrations in his skull to report information to him. This includes measurement of electromagnetic radiation, phone calls, music as well as video or images which are translated into audible vibrations. His WiFi-enabled antenna also allows him to receive signals and data from satellites. His lecture at the 7th Diggit in GR – Ljubljana Exhibition and Convention Centre was on how active cooperation in our own biological development is not a just a theory anymore, but an actual possibility.