Digital signage at Learntec 2018

The 26th Learntec, which took place between the 30th of January and the 1st of February 2018 in the Karlsruhe Trade Fair Centre, was the largest ever. With more than 10,000 international trade visitors and congress delegates, the high expectations were fulfilled. The digital education trade fair also convinced due to its modern visitor communication: 26 interactive digital information columns and four multi-touch consoles with an exhibitor search function helped visitors to find their way around the trade fair. The digital-signage software solution kompas from dimedis was used to control the content. The production company OMC Group Events-Marketing & e-Communication was responsible for the project with the Karlsruhe Trade Fair Centre. Using the information columns, visitors to the Learntec were able to obtain information such as congress programs, trade fair highlights, social media news and exhibitor data, and also search for exhibitors and products. dimedis also incorporated the trade fair’s exhibitor and product portal into the information consoles, a FairMatemodule. FairMate is an all-in-one solution for visitor management at trade fairs and, like kompas, is provided by dimedis.

Marc Ringswald, Digital Business Manager at Karlsruher Messe- und Kongress GmbH is thrilled about the digital communication options for the trade fair visitors: “Digital signage is the logical expansion of the digital customer journey which we want to provide to our visitors as a service. Thanks to the digital columns, we are able to communicate additional information in an interactive manner. Using the digital-signage software kompas, for the Learntec we included social media content, news and the framework program on the columns. What is really nice is the integration of the exhibitor portal into the interactive touch consoles. The visitors to the Learntec were able to search for exhibitors and products intuitively.”