Since January 2017 Luca Favetta serves as Regional Business Director EMEA at PCMA (Professional Convention Management Association), the world’s largest network of Business Events Strategists, and is responsible for developing PCMA Brand and Educational Services in the Region. With 25+ years of Corporate events experience, Luca has previously served as Senior Director Global Events and Programs at Hewlett-Packard International as well as Senior Director Global Events EMEA at SAP SA. He seats on the advisory board of Bea (Best Event Award) World and has also served as a faculty member at Master in Tourism Management, IULM University Milan, Italy and at ECM (European Cities Marketing) Summer School.
Q: The best advice that you, as the member of the jury, would give to the applicants for the Conventa Best Event Award?
Be relevant. Clearly show how the event contributed to achieve overall Business Objectives. Show the ROI.
Q: How could an applicant ease the jury’s work?
Stay Focus, tell us a story describing the Event path from Objectives, to Creative Idea – Format – Execution -Measurement. Let the Jury clearly understand the strategy behind and how you achieved your client objectives.