An interview with Dobrila Zorić, Event Manager at Lauba.

Prilaz baruna Filipovića 23A
10000 Zagreb, Croatia
T: +385 1 6302 115


Q: In your opinion, what makes Zagreb special?  

Besides captivating architecture, historical sightsees and handful events and festivals, Zagreb is one laid-back city that will capture you with its vibrant food markets and everyday café culture, and of course I have to say people. Either if you get lost in the small streets of upper town or you go for a hike on Sljeme you will always find that someone who will help you find your way with a smile.


Q: Where would you take someone to “feel” the vibe of Zagreb and what is your best incentive idea in Zagreb?

One of my favourite spots in Zagreb is Britanski trg, a small food market where you should definitely stop for a coffee. Especially on Sunday when there is an antique fair. Beside that Zagreb has beautiful landscape parks, amazing museums and from April to October interesting outdoor events that make Zagreb alive from morning to evening.


Q: What do you see as crucial marketing elements to lure meeting planners?

From my experience planners always concentrate on the venue, less likely on the city and what the city has to offer. Also not many planners know that there are beautiful venues such as Lauba in Zagreb that can be used in different ways than just a classic hotel conference hall.


Q: What is important when you set up a new venue for events?

The most important thing is to have clients and guests satisfied. Meaning that you need to explore the venue before the event to its details and make all the cons work in your favour.

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Zagreb is well established in the international congress market and in addition to Ljubljana and Belgrade it represents the future backbone of the continental meetings industry of the region. All three cities are progressing steadily on the charts of developed meetings destinations.