Home to multiple green oases, some of the cleanest water in the world – for drinking and swimming – and a unique bike culture, Copenhagen is among the world’s most sustainable tourism destinations. As part of its aim to ensure the city’s position as a frontrunner in this field, Copenhagen’s official DMO, Wonderful Copenhagen has appointed a Project Manager for sustainable tourism development to help shape the sustainable direction of the organisation and the destination.
In the newly created role, Project Manager Mikkel Sander will be responsible for developing and launching Wonderful Copenhagen’s new sustainability strategy for 2018-2021, which will be closely aligned with the UN’s sustainable development goals (SDGs). The new sustainability strategy will be launched later in the year.
With the appointment and the upcoming strategy, Wonderful Copenhagen acknowledges the need for DMOs to contribute to the realisation of the SDGs as well as the role of DMOs to lead tourism in a more sustainable direction. This applies not only to the environmental side of sustainability, but also to the social and economic aspects.
Wonderful Copenhagen’s new sustainability strategy will be developed across departments and with the involvement of a wide array of external partners and other stakeholders.
In its current environmental policy, Wonderful Copenhagen has already identified several SDGs that are particularly relevant to the organisation and its efforts to become more sustainable. Adding to that, last year, Wonderful Copenhagen received international attention and praise for its strategy “The end of tourism as we know it”, which looks at how sustainable tourism and people based growth can help avoid problems with over tourism.