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Kylie Jenner becoming a 19-year-old billionaire, Chinese Key Opinion Leaders with more influence than a movie or music stars and Nigerian vloggers selling more products than all traditional national media combined.

Influencer marketing has proven to be effective, and – no matter how shallow and sometimes controversial – it’s here to stay.

Live-Marketing is not excluded from the impact of influencers; an increasing number of clients request the attendance of relevant influencers to get their message out to their target.

To gauge the impact and of influencer marketing on live events, Global events and live marketing agency VOK DAMS worldwide commissioned targeted research among 100 leading German marketing professionals. The research covered the optimal use of social media influencers at live events and how to minimize the potential risk of mismatching between company image and influencer personality.

The full study can be downloaded here: