HOW the Festival (Hotel Operations Weekend) is the only hotel operations Festival organized in Europe. The main goal is to gather tourism and hotel middle management representatives from the entire region, to present global hotel operations trends, to facilitate implementation of new products and services and to ensure to participants great entertainment and networking. The Festival’s concept is directed to B2B business models development, participants networking and boosting quality of hotel business and services.
HOW Festival is organized to present world trends, tailored to the interest and wishes of tourists/ customers, and to present a model of successful practice in certain segments of the business, all in order to better sell both hotel capacities and all accompanying hotel services.
The first Festival gathered more than 500 participants and most hoteliers agreed that HOW became leading middle management representatives meeting place. The festival’s aim is to present to attendees the global trends in hotel operations and to encourage them to implement new products and services.
This year’s festival, held in Valamar Collection Isabella Island Resort in Poreč, gathered hotel GMs, hotel GM’s assistants, hotel operation managers, sales and marketing managers, human resources managers, housekeeping managers, wellness managers, F&B managers, reception managers, technical department managers, restaurant and bars manager, and cost control managers. The programme combines different presentations, panel discussions, interviews, workshops, and even team building games.