Photo Credit: 42 Promotion

42 Promotion has made a name for itself in the market with its successful promotion campaigns. Most recently, the Berlin-based company successfully managed the nationwide Pepsi Max® Challenge. 42 Promotion can now offer its promotion customers not only the conception and professional implementation of live campaigns and roadshows, but also the analysis and evaluation of the projects.

The agency has fulfilled the requirements of ISO 20252:2012 market, opinion and social research and provided the proof within the scope of the certification audit at the DEKRA certification.

For evaluation, 42 Promotion uses a special Live Marketing Analytics & Tracking tool, which enables a digital evaluation of reach, contacts and interactions with consumers and transmits the data to the customer online in real time.

Here is a brief quote from the audit report:
“The traceability of the studies was given in all cases. In addition, the data protection and data security rules were observed. The results of the samples were provided in various forms according to the customer’s wishes.”

Arkadiusz Radziejewski, Managing Director 42 Promotion: “The official certification of our market analyses and evaluation of promotion campaigns with innovative Analytics & Tracking Tool is a decisive step forward not only for us, but also for our customers. The collected results, which have been digitally recorded for example in the Pepsi MAX Challenge, can be published by our customers or selected event areas can be analyzed depending on time of day, weekday and weather. This enables customers to compare marketing channels, identify successful campaigns and locations, and not only look at distributed samples, but at all steps of the conversion funnel.”