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How to engage your doctors

The best practices of AIM Group International named 'The next generation: How to engage your physicans' show that from dedicated contents to the most innovative formats, from awards to social media and communication, the engagement of young doctors can contribute to the success of a congress.

Dec 11, 2018

Increasing membership is one of the most common objectives of scientific and medical associations and congresses are a great time to achieve it. With Millennials entering the job market and Baby Boomers exiting, it is more and more crucial for Scientific Associations to involve young physicians to facilitate an easy handover. AIM Group International, a leading agency specialised in congresses and events organisation, is helping an increasing number of associations achieve this goal. There are multiple ways of engaging the new generation, often depending on the medical specialty or the association’s history and culture.

Here are some best practices, taken from recent association congresses organised by AIM Group:

Board Initiated. One unique way to involve young physicians in the life of the association is to involve them at the highest level, where decisions are being made.
Social Ambassadors and communication multipliers. Young people are keen to communicate and in particular via social networks.
Dedicated sessions and networking. Young physicians have their own specific needs and experiences to share, so it is also useful to organise dedicated sessions for this age group.
Award the best. Another effective way to give visibility to young doctors is to recognise their research. Special Award categories for the under 40s or under 35s can be developed that recognise outstanding presentations or abstracts.
Economic grants. A very popular solution to incentivise young doctors to participate in a congress is to provide some granted subscriptions for the under 35 generation.

“The generational turnover among congress participants is already under way and will be very evident in the next 4/5 years,” comments Rosangela Quieti, managing director Congress Division AIM Group International. “Each association must find the best initiatives to engage and attract young participants. If successful, associations will nurture the engagement of the new generations who will guarantee the success of the organisations in the future.”