Capitalising on the burgeoning incentive travel economy Asia presents, Melbourne Convention Bureau (MCB) recognised the important opportunity the showcase presented to demonstrate its expertise in the corporate and incentive travel market.
MCB worked with top suppliers across the business events industry to develop the bespoke program which demonstrated the diversity of experiences on offer.
Partners in the program included Crown, The Langham Melbourne, Melbourne & Olympic Parks, Showtime Event Group, Melbourne Convention and Exhibition Centre, Victoria Racing Club, Rochford Wines, Business Events Geelong, Campbell Point House, Jack Rabbit Vineyard, Harry the Hirer and Atlantic Group.
Tourism Australia Managing Director, John O’Sullivan said, “hosting the Business Events Greater China Showcase in Australia was a strategic decision, giving important decision makers from China the chance to experience Australia’s incentive offering for themselves and to return inspired to choose Australia for their next business event.”
“Working with our partner the Melbourne Convention Bureau on the host city program for the Showcase provided delegates with the chance to get to know the greater Melbourne region, as well as to meet and do business with Australian industry.”