The Global Alliance, which is made up of 12 leading cities for international conferences and business events – Berlin, Bogotá, Cape Town, Copenhagen, Dubai, Edinburgh, Houston, Madrid, Melbourne, Singapore, Tokyo, and Vancouver – has announced the platform, which underpins its work and reaffirms its vision and values.
Dedicated to excellence, BestCities promises to continuously push for better when it comes to business events. The quality and reach of its global community and open knowledge exchange across five continents enable partners and clients to develop and offer experiences which make a positive impact that leaves a strong and lasting legacy on the world.
Working with brand consultants, Siegel + Gale, the new brand platform solidifies the values, offerings, and principles of the alliance ahead of a busy year for BestCities including the Incredible Impacts Programme in partnership with ICCA and the Global Forum in Copenhagen in December, which will focus on ‘the future of meetings.’
The platform identifies a clear purpose for the organization: ‘to harness the power of collaboration and community to create a positive impact through business events’.
International associations were consulted on the development of the brand platform, which was part of the alliance’s renewed 2019-2021 strategic plan. Other focus areas will continue to be: exceptional customer experiences; thought leadership; connecting a global community, and becoming a high performing organization.
Professor Douglas Oliver, Member of the BestCities Strategic Thinkers Advisory Group, Chair and Co-founder, Pharmacology for Africa, Ambassador, Business Events South Africa, said BestCities is a vital stakeholder and its leadership is greatly valued. He is positive that BestCities will by embarking on this enhanced plan and branding to create remarkable opportunities with outstanding contributions not only to our industry but also the communities they serve and engage with.