Customers are loyal to Best Western – this is the result of the study “Customer Loyalty” conducted by Deutschland Test and ServiceValue on behalf of Focus Money. Best Western is awarded with the seal “Highest Customer Loyalty” for exceedingly high customer loyalty. In the category “hotels (middle class)” the hotel group has secured first place ahead of H-Hotels and Holiday Inn with a customer loyalty score of 71.7 percent. “In order to ensure our success in the long term, we want our guests to return again and again. The results of the study show that our efforts are paying off. My thanks go to the hoteliers and their employees, who are in contact with the guests every day and do an excellent job. Also our customer loyalty program Best Western Rewards with around 37 million members worldwide contributes to the overall customer loyalty. It is worth being a regular Best Western guest”, says Marcus Smola, CEO of Best Western Hotels Central Europe GmbH.
Best Western Rewards – 37 million member bonus program
Launched in 1988 with the name Gold Crown Club, the loyalty program has been always free of charge for members. Guests collect points on overnight stays in Best Western Hotels, which they can redeem for free stays in around 4,000 hotels worldwide or for attractive voucher rewards. Best Western Rewards is the only loyalty program in the industry where points never expire, and members have access to the richest promotions in the industry. Reward redemption begins at a lower point level requirement relative to industry competitors, and free nights earned can be redeemed at any Best Western branded hotel worldwide. The 37 million members of Best Western Rewards, as the program has been called since 2009, also benefit from offers that can only be booked by members. For example, they receive exclusive rates that are up to ten percent below the best flexible rate. Using a digital customer card, members always carry their card number with them on their smartphone. The international cooperation partners of Best Western Rewards from the aviation industry include a total of around 30 airlines. Other cooperation companies include the car rental companies AVIS, Sixt and Budget as well as Germany’s largest bonus system Payback. Guests who have already achieved elite status with another hotel bonus program can also enjoy their elite benefits in the Best Western Hotels & Resorts with the “Best Western Rewards Status Match”.