Photo credit: Dennis Lieffering


…to listen to bedtime stories, of course.

Just like bedtime stories that we used to listen to as children, every event creates and shares its own story. A well-told story is an event where the narrator and the listener meet, where the participant and the speaker form a personal bond. Before you come to the hottest conference of the summer, we wanted you to meet our storytellers, to make the storytelling experience even stronger and more engaging.


Q: How are we going to organize events in the future?

In co-creation and with a lot of creativity. Our encounters will be impactful and change the behavior of the audience.

Q: Is there something you would like to change in the world of events?

I have several suggestions for change:

1. Only organize an event if you want to achieve objectives. Make clear what your objectives are, which content suits these objectives and which experience you want to design for your audience.

2. Let a workshop be a real workshop and not just a short presentation.

3. Network sessions are more than a timeslot, standing tables and drinks. You have to design it.

4. And finally, my dream for the world (of events) is that we really make contact and create engagement around topics that really matter.

Q: What do you love about your job the most?

Contact and engagement. I love to give people confidence in their own creativity.

Q: By your opinion, what is live marketing’s best advantage?

Live communication is the most impactful way to arrange your objectives and change behavior of the audience, because they really experience the content. You can deliver a message without using words. They feel what the main message is and change.

Photo: Hans Klaver


Q: What are you bringing to Conventa Crossover?

A lot of energy, enthusiasm and creativity. A session that will open your eyes to a forgotten part of your audience; the introverted people.

Q: What do you expect from Crossover in Ljubljana?

I expect to go out of my comfort zone by spending five days alone in a city where I don’t know anyone. And I expect from the event itself to meet beautiful people and get new insights.

Q: Why should an attendee not miss your session?

You become aware that there are extroverted and introverted people. You will learn about the needs of introverted people and how you can apply these needs in your event design so you won’t miss 30% till 50% of your audience anymore. This will make your events more impactful.

Q: Hashtag suggestion for the 2019 edition?

#Eventdesignagainstpolarization #Conventa-Crossover2020

It’s easy to work with people who look like you. But we really earn credits as event designers if we can bring people closer together who think differently.

Photo: Emec Ramon van Jaarsveld (www.clickshots.nl)


Engaging introverts in extravert-ruled meetings

At a time when every event must be an experience – special and memorable – in which we fill programs of events and stimulate all the senses with light and sound, we forget that we lose part of the audience. 30-50% of the people is introvert and does not come into its own in such a stimulating setting where extraversion is rewarded and you have to stand up to give your opinion.

In this session you will experience how that can be done differently. Juup de Kanter takes you into the world of introverted people. What do they like, how do they flourish, what scares?

Then Juup zooms in on event design. How can you take into account differences between guests? How can an event look like for introverted people? How do you maximize learning, reflecting and interacting? How do you build peace and space? So that everyone can absorb the content at their own pace and can make a valuable contribution.

Learner Outcomes

1. Be aware there are extrovert and introvert people
2. The needs of introvert people
3. Apply these needs in event design

About Juup

Juup Laarman – de Kanter started her career in 1998 in a communication and events agency called &Samhoud. After two years she switched to the Utrecht University of Applied Sciences where she became a lecturer. For nearly two decades she has been teaching thousands of students about creativity, concept design and meeting design. She is a trainer in lateral thinking and creative thinking techniques at De Bono Thinking Systems and De Academie voor Innovatief Trainen. Since 2017, she has been combining her work in education with her own company Juups where she offers her skills as an inspirator, facilitator, trainer and co-creator. In February 2019 she was one of the speakers at the European Meetings & Events Conference in the Hague ‘Changing the game’ in the track ‘Meeting Perspectives’.

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