The Russian Convention Bureau, with support of the Roscongress Foundation, took part in one of the major Russian economic events – the St. Petersburg International Economic Forum (SPIEF’19).
According to Russian CVB, its recent collaboration on the 5th June at the SPIEF’19 meant a highly important step on the integration of the Russian event industry into the national economy. The key theme of RCB’s participation at SPIEF’2109, presented in various formats was “Politics and Business: Effective Interaction for Development of the Event Industry.”
On the first day of the Forum, the special round table session of the RCB entitled “Meeting Place Cannot Be Changed: En Route to Sustainable Development Via a Dialog Between Authorities and Business” took place. Russian speakers and foreign experts who attended the roundtable discussion shared their views on the importance of cooperation and the synergy between the authorities and business in the part of the support of the national event industry. The participants in the session agreed that state support was necessary to help attract events into the country and proactively develop the sector in order to use all the advantages that these prospects offer.
Photo credit: RCB
In another session, entitled “Main Principles of Forming Tourism and Recreation Zones”, speakers focused on the importance of developing business tourism as one of the components in the overall tourism flow, moreover, its most high-quality part in terms of economic effect. The session “Export of Culture: Opportunities for Presenting Russian Heritage on the International Arena” discussed the interrelation of the event industry and culture because the availability of cultural sites in the region facilitates its growth and development as an event destination.
Working on its mission to consolidate the industry on the home market and develop the national event industry, the RCB signed strategic agreements with S7 Airlines. As part of its regional agenda, RCB signed a cooperation agreement on strategic cooperation with governments of Samara Region and Irkutsk Region. In addition, the RCB presented the Rating of the Event Potential of Russian Regions and introduced the Regional Passport Project, a case-study of Kamchatka, as part of the SPIEF Presentation Program in Roscongress Club for participants and guests of the Forum.
Photo credit: RCB
Photo credit: RCB