Events are marketing gold
The event industry is evolving. It used to be hard going – your clients’ top management didn’t respect you, because most of the time you weren’t offering any specific return on investment. Events were basically parties for clients or awards ceremonies for employees. Today all that is long gone. In the digital age personal connection and face-to-face meetings have become more valuable than ever. Today’s events have to be streamable and Instagram-friendly. Clients want to know their events are effective, so event planners now set KPIs and track ROI.
Events are marketing gold, because they inspire more emotion than banners, graphics or posters. Video ads are one thing, but they don’t have the staying power of a good event. The more advertisements saturate our world, the more we become immune to them. What really gets our attention is meeting with someone who inspires and motivates us. That’s the whole concept behind influencer marketing, which is why it can never be all online. It has to start out in the real world, and only then can it go online.