ECM Summer School: The Meetings Industry educational programme to be held in Turin in 2020

European Cities Marketing and Turismo Torino e Provincia announced that 2020 will see the 34th ECM Summer School take place in Turin, Italy, August 22-26. The renowned educational programme on the Meetings Industry will provide 60 new delegates with the basis and know-how to progress a rewarding career in the sector. Constant education and knowledge sharing are the success factors for future business development.

We live in an always evolving world, and the Meetings Industry is no exception. Ongoing education in the Meetings Industry is a success factor for future business, whether you belong to a first or second tiered destination. The ECM Summer School is an unmissable learning opportunity for all professionals worldwide wishing to develop their knowledge and skills required for a successful career in the conference, meetings, incentive and event industry. The course and content are specifically designed for delegates working for Convention Bureaux, Tourist Offices, Congress Centres, Hotels, Venues and Airlines. The ECM Summer School is also ideal for those working or wishing to work for DMCs, PCOs, Meeting, Event Planners and Exhibition organisers.

“It’s a crucial task for top management in each organisation, whether it is a Convention Bureau (CVB), tourist board, congress centre, airline, hotel, DMC, PCO or meeting planner, to train every employee continuously.” says Pier Paolo Mariotti, ECM Summer School course leader.

Since 1987, the ECM Summer School sets out the background and context of the Meetings Industry with a focus on European and international best practices. The set-up of the event allows maximum interaction between students and the experienced meetings professionals that compose the ECM Summer School Faculty. The format of the ECM Summer School also guarantees students will meet with as many counterparts as possible whether challenging and interacting with speakers and peers in plenary sessions, group work, networking or socialising.

“Despite tackling up-to-date issues like new technology, hybrid meetings and green meetings, the winning formula has remained the same: a unique opportunity for young professionals just entering the Meetings Industry to spend three days with some of the biggest names in our business.”continues Pier Paolo Mariotti, course leader.

Together and under the guidance of senior professional leaders from the industry, learnings will include, best practice, acquisition of international events, how to adapt to new trends, destination sales and marketing strategies and an understanding of the matrix of client decision making.

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