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The inaugural session of the SITE - Chapter Slovenia

The inaugural meeting of SITE Slovenia Chapter

On 8 January 2020, the inaugural meeting of SITE Slovenia Chapter (In Formation) took place in TehnoLev in the centre of Ljubljana, Slovenia.

After years of effort and investments in the incentive travel sector, Slovenia is finally getting its own SITE Chapter. The Society for Incentive Travel Excellence (SITE) is the only Business Events association dedicated exclusively to the global incentive travel industry. SITE chapters are regional, national or local groupings of SITE Members living in a defined geographical area. The new Chapter will be a big turning point for Slovenia when it comes to marketing in the field of incentive travel and incentive experiences.

At the meeting, SITE members presented all the pre-launch information, code of ethics and steps to launching a SITE Chapter in Slovenia. The importance of the Chapter for a boutique country like Slovenia, where tourism is an important generator of the economy was also emphasised. Incentive travel has the highest potential for the whole country, but knowledge for incentive travel is limited in Slovenia, which is why establishing the Chapter is crucial.

A formal petition that will be sent to the heads of SITE was also presented, highlighting one of the most important goals of the Chapter; to increase the awareness of incentive travel as an important tourism product for Slovenia.

At the inaugural meeting, members of the Steering Committee were also chosen for individual fields, including: