Speakers from IBM, Bayer, Barclays and PwC will address current challenges including reducing the environmental impact of an event and how to harness experiential marketing. Experiential continues to influence events – the American Express Meetings & Events 2020 Forecast confirms that planners would prioritise experiential elements over logistics to drive better engagement. This is explored in detail in Exclusively Corporate’s keynote by Colleen Bisconti (photo below), Vice President of Global Conferences & Events at IBM. Colleen covers the importance and value in creating individual attendee journeys and creating exceptional experiences in Using data to enhance customer experience.
Bringing the Corporate and Brand Strategy to Life is explored by Bayer’s Head of Live Experiences and Branding, Ulrike Tondorf, who focuses on the importance of live communication in the corporate world.
How to build brand strategy is the focus of a session by the Head of Marketing and Communication at PwC, Henrik Lervold, while Cerar Yousif, Head of Experience Marketing at Ericsson, explores experiential marketing, detailing how it can drive engagement.
Shining the Spotlight on Sustainability
Tying in with IMEX’s new Talking Point – Nature – Exclusively Corporate has a dedicated Spotlight on Sustainability track with speakers sharing best environmentally-friendly practice with planners. This information is timely and vital – according to MeetGreen, the average 1000-person event produces 530 metric tons of CO2e emissions. In Reducing the Environmental Impact of Your Events, Jordanna Virdee, Event Manager, Assistant Vice President & Team Green Committee Member at Barclays International, details how to measure, monitor and report environmental impact and the importance of partnership working to achieve climate-friendly results.
SAP’s Event Marketing Senior Specialist Jenny Bittmann discusses Sustainability in the Corporate Events World, questioning how environmentally responsible events can fit into the wider corporate sustainability strategy.
Open discussions then follow with workshop-style sessions exploring technology and innovation. Event professionals from EY, Siemens, Samsung Electronics and the Global Destination Sustainability Index are among the panellists in a series of Learning Labs exploring Augmented reality – are you engaged?; Organising innovative, sustainable and engaging experiences and Measuring and demonstrating the brand impact of your events.