The Melbourne Convention Bureau (MCB) is set to inspire Asia-Pacific Incentives and Meetings Event (AIME) delegates at the Melbourne Stand. As the largest stand on the AIME 2020 show floor, this year’s Melbourne Stand promises to showcase the best of the city, challenge expectations and many exciting new exhibitors. Custom built by Harry the hirer and retaining its stunning central location next to the Exchange, the Melbourne Stand will reveal new perspectives to uncovering the city’s strengths in hosting business events.

For delegates visiting the Melbourne Stand, an opportunity to take a step back, unwind and re-energise in a creative way will be part of the stand experience. MCB has partnered with Parks Victoria to deliver an innovative way to enhance the event experience by incorporating a short wellness break using the latest Virtual Reality technology.

Delegates can sample ‘digital wellness’ and enjoy seven minutes of spectacular Melbourne and regional Victoria’s 360 oceans, waterfalls and mountain views together with calming music that will enhance all the user’s senses.

MCB Chief Executive Officer, Julia Swanson said AIME is the premier event for the meetings and incentives industry in the Asia Pacific region and is key to the growth of the business events industry in Australia.

“It is an opportunity for us to showcase what MCB does best – collaborating with its partners and highlight the city’s capability to work together with the industry to deliver impactful outcomes for event planners.”

Ms. Swanson said, “Offering a holistic wellness culture for business events has become a ‘must-have’ for every meeting as wellness and mindfulness has become a priority in the industry. MCB works collaboratively with its industry partners to ensure our events offering is constantly evolving and appealing to the next generation of event buyers and planners,” Ms Swanson added.


With 18 partners spread across the Melbourne stand, it promises to be a hive of activity with free coffee, give-aways, raffles, activations and much more including a ‘Make It. Sip It. Snap It’ activation area by Melbourne Convention and Exhibition Centre (MCEC), where visitors will be able to take a bite of summer and build their own tart using fresh locally sourced berries and seasonal stone fruits.