CzechTourism agency together with the Czech Forum of Tourism launched new series of photo posts for social media with an appeal saying „Change the Date, Don’t Cancel Your Trip, Please Save Tourism, We Love You“. New campaign presents the sights from all the 14 regions of the Czech Republic with Czech or English texts. Companies, entrepreneurs, and regions can download the artworks on the CzechTourism brand website and use them for their communication for free. The appeal will be also published on the CzechTourism’s international communication channels and social media.
Based on the latest CzechTourism’s survey among 600 operators of collective accommodation establishments, a drop in demand from abroad by 50 – 100% can be expected this year. The prediction for the local demand is a bit more optimistic, the entrepreneurs mostly expect a drop of up to 50%.
Tourism is an important development sector of the national economy, accounting for three per cent of the Czech Republic’s gross domestic product, providing around a quarter of a million jobs, and its share on the gross value added of the Czech economy per year is greater than agriculture’s. According to current data provided by the Czech National Bank, tourism revenues amounted to over CZK 167 billion in 2019.