- “This Show is open” / “This Expo is open” campaign made available to exhibition organisers around the world
- Campaign highlights the critical role exhibitions and events play in times of crisis
- Both associations pledge to make campaign available to meeting industry associations serving other types of events
Paris based UFI, the Global Association of the Exhibition Industry, and Atlanta based SISO, The Society of Independent Show Organizers, today launch a new campaign, called “This Show Is Open”. It supports exhibition and event organisers around the world as they put the industry’s full experience to the task of keeping events going wherever possible, in line with the guidance of health authorities and the interests of their customers.
The campaign launches as the global outbreak of the Novel Coronavirus is challenging societies around the world. As health systems and governments deal with the outbreak, exhibitions and events around the world are being postponed or cancelled where deemed necessary. At the same time, exhibitions and events are one of the core elements to both keep industries and economies going – they are both among the most responsive and resilient economical tools.
The “This Show is Open” campaign consists of material that UFI and SISO are making available to their respective memberships – covering all the global leading companies in exhibition management as well as regional and national heavyweights. They can add the visuals and text material to their ongoing communications around upcoming exhibitions – highlighting the fact that, while numerous exhibitions around the world are being postponed or cancelled due to COVID19, many shows are taking place successfully around the world.