Vilnius Presented Mask Fashion Week
The streets of Vilnius streets are currently dotted with giant photos of people wearing protective masks made in a creative way. The images are part of a new project called Mask Fashion Week, which drew its inspiration from members of a Facebook group known as Mask Your Fashion.
Unlike a traditional fashion week, this project is open to everyone: the city streets have become a runway. While still adhering to safety recommendations, audiences are invited to travel the Mask Fashion Week route through the city by foot or in their cars and reflect on the role and look of the new accessory that has unexpectedly become part of our day-to-day lives. The city’s outdoor advertising stands now feature photos of masked project participants with a slogan that reads, ‘Creativity Cannot be Masked’.
When the Government of Lithuania announced that protective face masks would become a mandatory accessory in public during the pandemic, local designers and other creative people mobilised and started making all kinds of masks. For many, this process has served as an inspiration to experiment and have fun with different mask designs.
The Mask Your Fashion Facebook group created by Janus during quarantine in Vilnius has drawn hundreds of people interested in improvising masks into beautiful accessories or expressive costumes. Even the Mayor of Vilnius Remigijus Šimašius joined the initiative, sharing a photo of himself wearing a mask with a symbol of Vilnius – the iron wolf. According to legend, the iron wolf inspired the founding of Vilnius some 700 years ago.
Mask Fashion Week is taking place on the streets of Vilnius until 10 May. More information, including the exhibition map, can be found at govilnius.lt/maskweek.