Let’s stay connected – Join the second edition of the virtual ICCA Chapter Meet Up Central Europe on Wednesday May 27th, from 15-16 CET. The meeting will offer an opportunity for ICCA members to gather and unite virtually.
Topic: Strategies for overcoming the crisis
The near, let alone distant future of the global meetings industry has become highly unpredictable. Despite the uncertainty, destinations and service providers, need to escape passive position and come into proactive phase. How to turn marketing and sales upside down? Is this time to re-think everything and implement new communication, technology or sales solutions? Did we position our destination or true values or leisure subjective promises? When the last recession hit, most destinations, agencies and providers radically decreased marketing and R&D budgets. Savings from communication budget cuts are short-lived and the negative consequences of not communicating with clients substantial.
Programme
15:00 – 15:05 – Welcome and introduction to new LinkedIn activities, Karina Grützner, ICCA CEC Chapter Chair, Welcome and house rules, Igor Kovacevic, ICCA CEC Deputy Chair
15:05 – 15:15 – Real life examples in marketing destination and services, Example from Poland, Anna Gorska, Board Advisor Symposium Cracoviense, Example from Serbia, Dejan Bogdanov, Owner, DMC Vekol
15:15 – 15:25 – Re-opening of convention venues and look of future events, Sven Bossu, CEO, International Association of Convention Centres (IAPC)
15:25 – 15:35 – Marketing strategies for overcoming the coronavirus crisis, Gorazd Cad, CEO, Toleranca Marketing
15:35 – 15:45 – Are destinations capitalizing on intellectual capital or relying on subjective branding, Milos Milovanovic, Consultant, GaningEdge
15:45 – 16:00 – Panel and questions from the audience
Moderator:
Igor Kovacevic, ICCA CEC Deputy Chair, CEO of Convention Bureau at NTOS
Panelists:
Sven Bossu, CEO, International Association of Convention Centres (IAPC)
Gorazd Cad, CEO, Toleranca Marketing
Milos Milovanovic, Consultant, GaningEdge
This meeting is open to all ICCA members.
