The Joint Meetings Industry Council today released a Meetings Industry manifesto that sets out a series of arguments as to why business events such as meetings, conventions and exhibitions can and should be utilized to drive economic recovery and renewal in the post-COVID-19 era.
The manifesto was assembled with the advice and input of a broad range of industry leaders through an online forum process the results of which were captured in a two-part webinar held in 4 regions around the world last week under the auspices of 4 global industry trade shows AIME,IBTM, IMEX and Meetings Africa and supplemented with advice and commentary from global cities advisor Professor Greg Clark.
The manifesto is a resource for industry professionals and representatives world-wide who advocate for the re-opening of business events in their respective communities. While the industry and many business events themselves are global, the decision processes around re-opening events are typically made locally – and can be tied to local economic recovery strategies.