Germany’s sixth-largest industry is on the brink of collapse
In the wake of numerous initiatives for saving the live events industry from a complete collapse across the world, Germany has also raised its voice and formed an alliance.
#AlarmstufeRot is an alliance of the most influential initiatives and associations in the German event industry. The new alliance is acting in the interest of around 9,000 companies, more than 200,000 employees and more than 10,000 trainees. The alliance made concrete demands to save Germany’s sixth-largest economic sector with a turnover of 130.0 billion EUR and over 1.0 million employees from complete collapse.
More than 40,000 participants from over 8,000 companies took part in the first nationwide protest, the “Night of Light 2020” that lit up 9,000 buildings in red light. The government and the public were made aware of the dramatic situation in the event industry. Despite intensive intervention with responsible ministries at a federal and state level, unfortunately, little has happened. Now millions of jobs are at stake, thousands of companies are in acute danger of insolvency and the German government has not taken any action.
The website www.alarmstuferot.org is the central point of contact for coordinating demonstrations, which have already started across Germany. Under the motto #AlarmstufeRot (Red Alert Level), the alliance is calling all entrepreneurs and their employees to hold rallies on a state level.
The event industry was the first industry to be impacted by the COVID 19 crisis and it will probably be the last to get out of the crisis. From trade fair construction, event technology, event agencies, catering companies, stage builders, event locations, trade fair companies, congress centres and conference hotels to concert organizers, artists and independent individual entrepreneurs, the industry will continue to draw attention to the situation.