varna-bulgaria-mtlg2020

FROM CHEAP DESTINATION TO MICE CAPITAL

COMPARISON WITH THE REGION

There are many reasons why Varna is referred to as the maritime capital of Bulgaria, the most obvious being the fact that it is the largest seaport on the Black Sea. Varna is also the third-largest city in Bulgaria. But above all, with its long sandy beaches, it is an important tourist destination. Varna is also one of the oldest European cities. Its long and turbulent past has left its mark on the city itself, where you can find remains dating back to all eras and blending with social realistic architecture. The result is eclectic urbanism in which all paths converge in the Sea Garden maritime park and the sea-front esplanade, a sort of extended city centre. So, there are enough reasons why Varna has been an important convention destination for many years.

MTLG INDEX / 2020 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 5,600
  • The number of 4* and 5* category hotels: 63
  • Banquet hall maximum capacity: 900
  • The largest hall in the city (in m2): 2,250 m2
  • Destination population: 312,770
  • Maximum hall capacity in theatre style: 1,014
varna-bulgaria-mtlg2020

DESTINATION INDICATORS 2020

ICCA Index – worldwide ranking – numbers of meetings1,25
ACI Airport Connectivity Index2,53
Numbeo Quality of Life Index2,87
Numbeo Safety Index3,83
Index Banquet/Theatre112,67
Index Hotel Rooms/Theatre18,11

MTLG CATEGORY

L MEETING DESTINATION

Destinations that can host up to 2000 attendees.

OVERALL PERFORMANCE

VARNA INDIVIDUAL GRADES 2020 
Natural and cultural factors:4.70
General and transport infrastructure:4.56
Tourist infrastructure:4.74
Meeting infrastructure:4.44
Subjective grade:4.58
Marketing Buzz:3.98
ICCA index:1.25
Numbeo quality of life Index:2.87
Numbeo Safety Index:3.83
ACI Airport Connectivity Index2.53
DESTINATION MARK:3.75

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SOURCEKONGRES MAGAZINE
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A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.