Photo Credit: Cook + Associates

Cook + Associates has launched a transformational rebrand, reflecting the company’s focus on delivering innovative event solutions across physical, hybrid and virtual platforms in line with today’s new reality – Cook + Associates. The events of 2020 have accelerated the need to transform and identify new ways of creating compelling brand interactions, acting as the catalyst for Cook + Associates’ strategic repositioning.

As a global brand experience agency, Cook + Associates has a long-standing reputation for innovation and successful brand engagement, whatever the event environment. A recent example involved the launch of the Exhibition 3.0 concept in May this year, accelerating the concept development dynamically in the face of world events. Exhibition 3.0 combines the latest digital tools within a fully interconnected custom-designed virtual event environment. The first client event on the Exhibition 3.0 platform took place just one month later – connecting leading 3DEXPERIENCE company Dassault Systèmes with audiences from across the globe to stage its highly successful alternative event to the Farnborough International Air Show.

Harnessing the opportunities presented by change is integral to Cook + Associates’ DNA, as Design Director Jamie Williams explains: “2020 has been a challenging and remarkable year for our industry, prompting the need for a fundamental rethink about how events and customer engagements are conceived and staged. At Cook + Associates, we have always embraced change and our rebrand reflects just how much we have evolved.”

“This year has enabled us to accelerate our plans in several areas – from the launch of Exhibition 3.0 to our strategic rebranding itself, which underpins every element of our future. Our new brand reflects our core strengths as a global brand experience agency, highlighting our commitment to transform spaces, brands and perceptions with our mix of experience, expertise and cutting-edge creativity to connect our clients to their customers in memorable, exciting new ways.”

Cook + Associates has a long-standing track record as a strategic brand experience partner, supporting leading blue-chip brands across a wide cross-section of industries. Last year Cook + Associates delivered over 100 complex stand and chalet projects at 56 events around the world.