the event industry has not disappeared in Hungary
On 10 September 2020, the #PowerOfLiveEvents conference took place in the Puskás Arena in Budapest, Hungary. The conference invited Hungarian and foreign guest speakers, who talked about reviving the market, presented crisis management “best practices” and discussed event planning in this new situation.
The event was the culmination of a 17-week online marketing campaign titled THE POWER OF LIVE EVENTS. The Power of Live Events (POLE) initiative was set up to draw attention to the difficult situation caused by the coronavirus pandemic. More than 160 companies and organizations from 25 countries have joined the campaign, led by Special Effects International and Visual Europe Group. The conference was attended by over 300 people with COVID-19 safety measures in place.
The current situation on the Slovenian meetings market was presented by Gorazd Čad, CEO of Toleranca marketing and Jan Oršič, Head of Convention Burau at Ljubljana Tourism, who were invited to speak at the conference. Gorazd held a workshop on marketing strategies for overcoming the coronavirus crisis, while Jan joined online and talked about what’s next in the constantly changing business events industry.
The programme continued in The Museum of Fine Arts, where a concert by the Óbuda Danubia Orchestra took place. In addition, a spectacular video mapping show took place on March 15th Square. At the same time, some of the most iconic buildings in Budapest were illuminated in blue colour as part of the campaign.