DIGITAL EUROPEAN SALES PLATFORM
A virtual cross-border event and a successful sales platform to effectively support sales and marketing opportunities: For three days, both the sales teams and individual hotels of the BWH Hotel Group had the opportunity to virtually network with around 40 companies, customers and partners from the leisure and group segment at the first Europe-wide BWH Leisure Expo and to discuss current topics in the leisure market. In addition to the central sales departments of the BWH Hotel Group Central Europe GmbH, which represents hotels from the DACH region as well as hotels from seven other countries, the BWH Hotel sales teams from Scandinavia, Great Britain, France, Italy, Southeast Europe as well as the Netherlands and Belgium and many individual hotels of Best Western and WorldHotels Collection brands were also in attendance. The comprehensive program included workshops, sales appointments as well as lectures by exciting speakers from the industry.
Europe-wide virtual sales conference for the leisure market
Among the highlights of the virtual conference was a live event platform where all participants could meet and network online, virtual Face2Face meetings, live presentations and webinars as well as round table discussions on current topics. Many German and European leisure buyers, event customers, but also top-class speakers made the three days an exciting event for hotels and partner companies. On all days there were online lectures and discussion panels of travel experts. Among the industry leaders who gave keynote speeches was Susanne Schick, Vice President of the German Travel Association DRV, Berlin, who gave a presentation entitled “Future of the Travel Industry – Opportunities – Challenges – Perspectives” on the current situation in the market. In addition, Tom Jenkins, CEO ETOA European Tourism Association, London, gave a presentation on “Travel in Europe a View and a Foresight”.