Event Tech Live (ETL), the only annual trade show dedicated to event technology has this week announced it has joined the long list of 2020 events that have fallen victim to closures due to the latest restriction on gatherings in light of rising Covid-19 infections across the UK.

The show which traditionally takes place annually in London, UK, is known for its breadth of seminar programming across six stages and its showcase of not only the biggest providers in event technology – but also introducing new players to the market through its start-up competitions.

In a time when event planners and organizers are grappling the sudden demand for virtual experiences and event offerings, the Event Tech Live team has promised it will be going virtual offering the international MICE industry the opportunity to experience what has previously only been reserved for those travelling to London. In addition, the virtual show will now take place across five days and has already confirmed a wealth of new international exhibitors and speakers.

Adam Parry


“The hybrid show will be back next year and having designed ETL across the dimensions since January we’re in a great position to make it fully virtual meantime,” co-founder Adam Parry said in a statement.

“Technology has helped to push businesses of all sectors, sizes and kinds around the corner in terms of their communication/interaction strategy during the pandemic so it’s an ideal time to demonstrate tech’s next steps at ETL; how it’s colouring in the virtual floor plan.”

“Crucially, with even more content available to us from corners of the world typically out of reach of London, we’re confident Event Tech Live 20 will be able to deliver its traditional mix of ingenuity, novelty, problem-solving and interaction. We have worked, and continue to work, with our sponsors, suppliers and exhibitors in making these decisions.”


Dahlia El Gazzar, Tech Evangelist and a regular speaker at ETL commented: “Event Tech Live 2020 is more relevant now for event professionals than ever before, especially those that are trying to figure out what’s their next events and experiences are going to be like.

“Now you can participate in the sessions, discussions, schedule time with other peers that are going through the same hamster wheel, and more so, take a look at the event tech companies that are changing up how events will be going forward. I challenge all event profs to reach out to the tech companies as strategic partners and advisors, don’t only ask about the features of their platform. Ask them how they can make you acquire and retain audiences, their attention, and how to monetize your events going forward.”

Alongside the companies already booked into ETL, confirmed participants include event platform Hubilo – live and direct from Ahmedabad, India – Socio, Swoogo, InEvent and EventCore, all of which are based in the United States, together with a new weight of top tech businesses across the UK and Europe.

Virtual ETL will maintain the show’s commitment to independent content too. Using matchmaking software visitors can specify which of the 100+ educational sessions and event tech demonstrations they want to watch as well as arranging meetings with exhibitors and industry peers.