The tourism industry has been heavily hit by the Covid-19 pandemic and measures were taken by all the countries to contain its spread. This unprecedented time has given the industry the opportunity to re-think and adapt to the new normal.
According to the statistics, before the Coronavirus outbreak, Central and South America were considered the region with the highest growth in the meetings industry, reaching 2.6%. Today, the South America MICE Alliance aims to reach the forecasted growth through joint efforts of these top meeting destinations.
The alliance is structured around 3 main pillars:
– Pillar 1: Share updated market information, biosafety protocols, and other information crucial for the creation of a regional joint strategy.
– Pillar 2: Coordinated marketing and promotion strategies.
– Pillar 3: Exchange of leads and successful past event information that can be used by the other members of the Alliance.