REDESIGNED B2B VIRTUAL MEETINGS
This year has shown how important the meetings industry is for the entire global economy, as well as how resilient it is, innovative and ready to quickly respond to all challenges. Therefore, despite the need for social distancing in order to protect our health and after the initial cancellation of all events, the industry continues to live in new formats.
Croatian business events professionals have also adapted to the new conditions and have decided to use the crisis as an opportunity for further development and even better promotion of Croatia as a meetings and events destination. They believe that 2021 will be extremely important in terms of preparations for the return of business activities to normal, so they have devised a new concept for the third MEETEX 2021, which will be held in a somewhat unusual hybrid format and in two parts.
MEETEX 2021 Working Week – virtual B2B meetings
The first part of the trade show will be held in a virtual format and will consist of one-to-one meetings, as well as additional educational and corresponding content. The working part of the event, called “MEETEX 2021 Working Week” will last all week, from 15 March in the morning to 19 March in the evening. During five days, the participants will be able to arrange mutual meetings 24/7. In this way, suppliers and buyers will be given complete flexibility to choose the time of meetings that suits them best.
During the official part of the show, from 16 to 18 March, some slots are planned for an additional program prepared by the organizers, intended for educational and promotional activities. This includes cutting edge presentations by meetings industry experts, inspirational promotional films, panels, daily interactive Q&A sessions with lecturers and industry professionals, virtual walks through the suppliers’ exhibition areas, direct reports from destinations and messages by sponsors. In order to better prepare participants for the meetings, a detailed schedule of these blocks will be published before the opening of the meeting schedule platform.
According to the organizers, the third edition of the Croatian meetings industry trade show MEETEX will bring together approximately 60 international buyers whose pre-selection is done by six specialized international agencies. Also, 10 to 20 Croatian hosted buyers are expected, both corporate and associations, as well as 70 domestic suppliers.