Speaking at the company’s Annual General Meeting held virtually, MCB Chief Executive Officer Julia Swanson reflected on the year that evolved into two halves – the time pre-COVID19 and the months after its onset and the bureau’s swift response in navigating the challenges presented by this situation.
MCB announced that before the business events sector shuttered in March 2020, Melbourne hosted 140 business events previously secured by the bureau, attracting over 98,6000 visitors – 47 per cent more than the previous year and generating in excess of $295 million in economic contribution for the State’s economy.
Currently managing over $532 million worth of bids that have the potential to contribute 258,000 room nights for the hotel and accommodation sector, MCB confirmed 117 secured business events for Melbourne from the calendar year 2021 to 2026. Swanson also acknowledged the Victorian Government’s continued investment to support the bureau to bring visitors from Australia and the world to its business events as part of a $9.7 million boost to the Business Events Program.
Ms Anne Jamieson, Chief Operating Officer, Saxton Speakers Bureau and Vice-Chair of Victorian Tourism Industry Council (VTIC), was elected for a three-year term as Director, replacing outgoing Director, Ben Sington. Mr Peter King, Chief Executive Officer, Melbourne Convention & Exhibition Centre was also re-elected for a further three-year term as Director.
Chris Barlow former MCB Board Chair who stepped down in early 2020 was acknowledged for the extraordinary support provided to the Board and the MCB team during his 12 year’s Board service.