Overall, there is clear optimism among Australian businesses about the resumption of domestic corporate events. Over three-quarters of businesses claim they will maintain or increase their event budgets for the next 12 months, as well as look to increase the average number of attendees per event.
Encouragingly, the timeframe in which future events are likely to happen seems to be shrinking with 59 per cent of businesses claiming they will hold events in the next 6-12 months, an increase from 48 per cent since the first wave of research in August.
Businesses continue to show intent to start running larger events, especially state-level or national conferences. There is a strong desire to get back to face to face events however there is recognition for virtual and hybrid events going forward.
When it comes to travelling for events, decision-makers are noticeably keener on staying closer to home. 70 per cent stated they are comfortable with intrastate travel compared to only 59 per cent for interstate travel.
This research will inform Business Events Australia’s domestic strategy and offers Australian industry insight to help shape business recovery plans.