The highlight is Porsche’s first fully electric sports car, the Porsche Taycan, which was first launched last year at the International Autoshow in China. The Taycan Space allows visitors to experience the fascination of the electric sports car on an area of approx. 250 square meters. The pop-up store impresses with its open, modern interior design and its eye-catching, stylish media presentation, both reflecting Porsche’s positioning as a luxury car brand.
Dates and locations of the Porsche Taycan Space Roadshow are: Jinan, Shimao International Plaza: 17-25 October, Chengdu Silver Rock Plaza: 5-13 December and Hangzhou, Hubing Pedestrian Street: 19-27 December.