Multi-hub hybrid meetings and conferences continue to grow in popularity, particularly in the association sector, where destinations and different locations collaborate to deliver local content for an event around a wider national or international offering. Delegates can choose to attend virtually, at their local hub or at a central “main event” destination based on their needs, resources and travel restrictions.
The Hybrid City Alliance provides international event organisers with a streamlined event planning and delivery service. Rather than working directly with multiple destinations, clients can make use of the Hybrid City Alliance’s close links, with a central point of contact at their preferred Alliance member, who will coordinate responses, RFPs and delivery.
The members of the Hybrid City Alliance, though very different in their own right, have similarities that make them ideal partners. Conferences and meetings spread across the hubs will therefore be aligned in terms of destination size, offering, speciality, welcome and feel.
Sustainable impact on the planet
The multi-hub concept has several benefits, specifically in the wake of the COVID-19 pandemic. Delegates can for example choose to attend either online or at a local or regional event, reflecting local travel restrictions. A local hub also has the benefit of reducing travel time – which in turn has a financial impact for the delegate as well as a positive sustainable impact on the planet.