adria_luxury_summit
Photo Credit: Robert Gašpert/Dražen Kokorić

The future of investments, new trends and projections of growth

In the new normal, the Adria region has an advantage compared to other luxury destinations, because it offers opportunities for boutique experiences.

The premium regional business conference Adria Luxury Summit, organised by Adria Media Zagreb hosted for the second time the regional leaders in the segment of the luxury industry and business. Hotel Esplanade Zagreb was where numerous representatives of international companies gathered and exchanged knowledge. The interesting panel discussions delved into the topics of future investments, new trends and projections of growth. The summit served as a perfect place for understanding the future of the luxury industry and finding new business opportunities. The market of luxury is a great example of a stable trade during unstable times and an example of creativity and quality.

adria_luxury_summit
Photo Credit: Robert Gašpert/Dražen Kokorić

MAJOR ECONOMY DRIVING FORCE

The panel LUXURY INVESTMENTS focused on the importance of investing in culture and real estate. Their rich experience in this field was shared by Veljko Marton, owner of Martimex, Ivan Kovačić, CEO of Remington Realty Christie’s International and Branko Franceschi.

The video panel NEW DIMENSION OF EXPERIENCE featured Maja Bručić, owner of Lotus Architecti, Branko Šuput, editor in chief of Yachts Croatia Magazine and Ivan Gajić, head of sales and marketing of Regent Porto Montenegro Hotel.

adria_luxury_summit
Photo Credit: Robert Gašpert/Dražen Kokorić

All the panellists agreed that the projects of the future and investments will not necessarily be in the classic format. The projects will have to rely on more than just the size of the investment, but on originality and experience, they offer. Despite the current year, marked by the pandemic, the guests and speakers at Adria Luxury Summit acknowledged that the luxury offer of the region will be a strong driving force of the region’s economy in the following years. With that in mind, the next year’s Adria Luxury Summit will showcase whether that is true.