This is how meeting planners intend to make money in 2021

Meeting planners have been racking their brains thinking about different ways of monetising events for quite some time now. The digitalisation of our industry combined with established methods of charging admission have brought new opportunities to the table. The event monetisation dilemma is very important, so we decided to analyse it in the scope of our 9th research on the impacts of COVID-19.

As many as 67.44% of respondents generated revenue in the classic way with registration fees, sponsorships and accompanying exhibitions. This certainly means that there is still a lot of room for the development of new forms of monetisation.

In 2021, most respondents are betting on a higher share of funding from governments, while the share of registration fees and sponsorships will decrease slightly. However, other forms of monetisation are still waiting to be used.

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