Croatia is introducing a new national label “Safe Stay in Croatia” that will acknowledge tourism providers who have implemented health and safety protocols. The project was launched by the Ministry of Tourism and the Croatian National Tourist Board, aligned with the well-known World Travel and Tourism Council’s (WTTC) label Safe Travels.

The “Safe Stay in Croatia” label will be awarded free of charge to all stakeholders from the Croatian tourism sector and others who are part of the travel chain, such as carriers, airports, stations, nautical ports and marinas. Monika Udovičić from the Ministry of Tourism pointed out that over 300 providers already applied for the label on the first day of opening the website


The labels will also include QR codes through which tourists will be able to find various information about a particular facility, destination or venue. The website also features a map of Croatia with an updated epidemiological situation by regions.

The activities of the campaign will be carried out during March and April in the markets of Germany, Austria, Italy, Poland, Great Britain, the Czech Republic, Slovakia, Hungary, France and the Netherlands. In addition to the promotional part, which refers to the positioning of Croatia as a well-prepared and safe tourist destination, the campaign has an educational character – wanting to acquaint guests with epidemiological measures implemented at all levels of tourism to ensure a safe and comfortable stay in the country.


The Croatian National Tourist Board is in charge of the promotional campaign. You can watch the promotional video that they have prepared below.