Destination Poland is a technological tool in Polish and English that is based on SITE Poland’s website. In addition to practical tips, it features information about Poland’s highlights, proposals of incentive programmes, as well as a calendar of top cultural, science and sports events. The project marks a response to the increasing popularity of Polish incentive products both among domestic and foreign SITE members, as well as other representatives of Poland’s incentive sector.
As the leader of Central Europe, Poland stands out due to a highly innovative sector of incentive travel services. The strength of our market lies in its professional and well-structured character co-created by local and international associations.
Constituting the first stage of the new tool’s development, the website is a starting point of a broader communication platform and a tool for SITE Poland members, Polish convention bureaux, hotels and attraction suppliers, who can use it to promote their services. The intended audience at SITE Global and many other similar organisations will find here comprehensive information, concepts and reasons why they should bring their business and leisure trips to our country, including a wide range of major cultural, science and sports events, a huge attraction in itself that draws crowds of tourists.